cmun 250 chapter 13
Terms
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- Aerial advertising
- a form of outdoor advertising where messages appear in the sky in the form of banners pulled by airplanes, skywriting and on blimps.
- Alternative media
- a term commonly used in advertising to describe support media.
- Branded entertainment
- the combined use of an audiovisual program and a brand to market a product or service. the purpose of this program is to entertain while at the same time provide the opportunity for brands or products to be promoted.
- In-flight advertising
- a variety of advertising media targeting air travelers while they are in flight.
- Inside cards
- a form of transit advertising where messages appear on cards or boards inside of vehicles such as buses, subways or trolleys.
- In-store media
- advertising and promotional media that are used inside of a retail store such as point of purchase display ads on shopping cats, coupon dispensers and display boards.
- Mobile billboards
- an out of home medium in which advertisements are able to be transported to different locations (signs on buses, billboards etc)
- Nonmeasured media
- a term commonly used in the advertising industry to describe support media.
- Nontraditional media
- newer media including various forms of support media such as entertainment marketing, guerrilla marketing, product placements as well as interactive media.
- Out-of-home advertising
- the variety of advertising forms including outdoor, transit, skywriting, and other advertising seen outside.
- Outside posters
- outdoor transit posters appearing on buses, taxi's, trains, subways and trolley cars.
- Product placement
- a form of advertising and promotion in which products are placed in television shows and/or movies to gain exposure.
- Product integrations
- the act of integrating the product into television program content.
- Promotional products marketing
- the advertising or promotional medium or method that uses promotional products such as ad specialties, premiums, business gifts, awards, prizes or commemoratives.
- Showing
- the percentage of supplicated audience exposed to an outdoor poster daily.
- Specialty advertising
- an advertising, sales promotion and motivational communication medium that employees useful articles of merchandise imprinted with an advertisers name, message or logo.
- Support media
- those media used to support or reinforce messages sent to target markets through other more "dominant" traditional media.
- Terminal posters
- floor displays, island showcases, electronic signs, and other forms of advertisements that appear in subway stations or airline terminals.
- Transit advertising
- advertising targeted to target audiences exposed to commercial transportation facilities, including buses, taxis, trains, elevators, trolleys, airplanes and subways.
- Yellow pages
- a telephone directory providing names of companies that provide specific products and services.