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Entrepreneurship Test 3

Terms

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What are the 4 P's of Marketing?
Price, Product, Place, & Promotion
What 3 functions do marketing materials serve?
1.Organize thinking
2.Expand company knowledge of the business
3.Sell product or service

What is philanthropy?
Giving money, time, advice, skills to help minimize or eliminate social, environmental or political problems

What is a foundation?
Foundations are nonprofits that raise funds for charities that assist people, animals, the environment, and other causes
What is cause related marketing?
Inspired by commitment to a social, environmental or political cause. Ex. 1% of revenues to breast cancer cures
What are fixed operating costs (specific items)?
USAIIRD: Utilities, Salaries, Advertising, Insurance, Interest, Rent, Depreciation
How much reserve (in months) should you have in FC before opening?
3 months
What are the three types of financial statements?
Income Statement, Balance Sheet, and Cash Flow
Formula for ROI
Net Profit/Investment
What is on a balance sheet?
1. Shows performance with respect to paying off debt & increasing equity
2. Snapshot of what is owned & owed
(Assets = Liabilities + Equity)



What is on an income statement?
1.Prepared monthly and at end of fiscal year
2.Also called “profit and loss statement”
3.Shows whether or not business is making a profit
4.Profit is entrepreneur’s reward for adding value to scarce resources




What specific items are on an income statement?
Revenue
Cost of Goods Sold (COGS)
Other Variable Costs
Contribution Margin (Gross Profit)
Fixed Operating Costs (USAIIRD)
Pre-Tax Profit
Taxes
Net Profit/(Loss)








What 3 things do you need to calculate ROI?
Net Profit, Investment, The period of time for which you are calculating ROI (typically one month or one year).

What is the denominator of all ratios from the income statement?
Sales/Revenue
Return on sales formula
Net income/ Sales
Operating Ratio
Fixed Operating Costs / Sales
What is net worth?
Same as Equity or (OE)
Quick Ratio
(Cash + marketable securities) /Current Liabilities
Current Ratio
Current Assets /Current Liabilities

Debt to Equity Ratio
Debt/Equity
Debt Ratio
Debt/Assets
What are the three sections on a cash flow?
Cash inflows, cash outflows, and net change in cash flow
Cash flow formula
Cash flow = Receipts - Disbursements
Burn Rate
Cash on Hand/ Cash Outflow per month
Working Capital
Current Assets - Current Liabilities
Double Bottom line
Has your company made a profit at the bottom of an income statement or not?

Deck Info

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