chapter 8-mis
Terms
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- interogranizational IS
- information systems used btwn or among organizations that are independently owned and managed
- interorganizational systems
- pre-internet, e-commerce, web 2,0, enterprise 2.0
- pre-internet
- slow, vendors in control of relationship; post mail. telephone. fax
- e-commerce
- the buying and selling of goods and services over public and private computer networks, HTTP,HTML, webstorefronts
- Web 2.0
- collection of new capabilities and new business models... thin clients, flash
- enterprise 2.0
- the application of web 2.0 technologies, collaboration systems, socieal networking, and related technologies to facilitate the cooperative work of intellectual workers in organizations,, facebook twitter, social crm
- how do companies use e-commerce
- merchant companies take the title to goods thy sell, nonmerchant comapnies arange for purchase and sale of goods without owning or taking title to those goods
- B2C
- business to customer, concerns sales btwn a supplier and consumer
- B2B
- business to business ecommerce
- B2G
- business to government e-commerce, sales btwn companies an governmental organizations
- merchant companies
- B2C, B2B, B2G
- nonmerchant companies
- auctions, exchanges
- online auctiosn
- e-commerce appliction enables auction company to offer goods for sale and to support compeitive bidding process
- clearinghouses
- provide goods and services at stated price, arrange delievery, dont take title... amazon.com
- electronic exchanges
- match buyers and sellers.. priceline.com
- ecommerce improves market effiency by
- companies llearn how customers internalize competitors pricing, advertising, and messaging
- disintermediation
- the elimination of middle layers of distributors and suppliers
- economic factors in disintermediation
- channel conflict, price conlict with traditional channels, logistics expnses increase for manufacturer, customer service expenses increase for manufactourer
- channel ocnflict
- a conflict in ecommerce that may result n a manufactuer that wants to sell procuts directly to consumers and the retailers in the existing sales channels
- price conflict
- in ecommerce, a conflict may result when manufactureres offer products at prices lower then theose available through existing sales channels
- SAAS
- software as a (free) service
- mashups
- a web application that combinces data from other websites... goodle maps.. then add location info.
- businesses benefit from web 2.0 by
- adwords...vendors pay for specific words, vendor pays when someone clicks on their link, adsense...google inserts ads tat match web content, google pays web page owner for every click
- social capital
- investment in social relations with expectation of returns in the market place.. adds value in 4 ways
- how does social capital ad value in 4 ways
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1. info about opportunities, alternatives
2. influence decision makers in your organization
3. social credentials from linking to network of highly regarded contacts
4. personal re-enforcement of professional image and position - value of social capital
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numbr of relationshsips in a socail network, by stength of those relationshiosm and by recources controlled by those realtaed...
gain social capital by adding more friends and strengthening relationships with current ones - people you know the least contribute the most to your network
- .
- social networks ad value to business by
- sales ppl, customer support, public relations
- social crm empower customers by
- offer support to customers,
- characterstics of web 2.0
- SLATES... search, links, authoring, tags, extensions, siignals
- classical crm
- centered on customer lifetime walue, control what customer reads, sees, hears about company and its products
- social crm
- effective reviewerd, commentator, blogger can have a significant influence