COM 135 Ch 2
Terms
undefined, object
copy deck
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General Purpose
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the overarching goal of a speech - to infor, persuade, or entertain
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specific purpose
- a concise statement of the desired audience response, indicating what you want your listeners to remember, feel, or do when you finish speaking
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central idea
- a one-sentence summary of the speech context
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main idea
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the key points of a speech
- invention
- the development or discovery of ideas and insights
- disposition
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the organization and arrangement of ideas and illustrations