BTMM 20 (Lent)
Terms
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- what are the 5 functions of mass communication?
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1. survellance
2. interpretation
3. linkage
4. entertainment
5. transmission of values - how do people use the mass media?
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1. cognition
2. diversion
3. social utility
4. withdrawal - what is cognition?
- the idea of makig us learn something
- what is diversion?
- a means of stimulation, relaxation, escape, and emotional release
- what is social utility?
- the idea that the media is used for conversational purposes
- what is withdrawal?
- the idea that the media puts you into another sort of dimension
- what are the 3 communication settings?
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interpersonal
machine-assisted
mass communication - what are 5 characteristics of mass communication
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1. costs alot of money
2. involves complex organizations
3. has multiple gatekeepers
4. main goal is to make a profit
5. is highly competitive - what are the steps in the communication process?
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1. source
2. encoding
3. message
4. channel
5. decoding
6. receiver
7. feedback
8. noise - what are the 3 catergories of noise?
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1. semantic
2. mechanical
3. enviromental - what is the difference between the wilbert schramm model and the internet model
- wilbert schramm model can either go left or right, while the internet can go in any direction due to hyper texts
- what is noise?
- anything that interferes with the message
- what are examples of semantic noise?
- different languages, slang (soda vs. pop)
- what are examples of enviromental noise?
- shuffling of papers, sirens
- what is an example of mechanical noise?
- static on a tv
- what are the differences between the changes in the old and new tv?
- more competitive, media vehicles, profit
- what is a media vehicle?
- where something is produced to target a certain audience
- what are the 3 types of convergences?
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device
corporate
operational - what is an example of device convergence?
- putting together the camara and the phone
- what is an example of corporate convergence?
- aol& time warner (multiple large companies)
- what is an example of operational convergence?
- a small local news station and a small local radio station. they may combine the news section
- what is functional analysis and what are its two components?
- a means of explaining how something is used....macro and micro analysis
- what are the two waysof looking at the media?
- functional and critical/cultrural approach
- what is critical/cultural approach?
- examins the underlying power relationships in media exposure and stresses the meaning and interpretations the audience finds in the media content
- what is macro- analysis?
- the idea of looking at how the media is used in society
- what is micro- analysis?
- looking at how the media is used by an individual
- micro- analysis is also known as...?
- uses and gratifications
- what is mass communication?
- refers to the process by which a complex organization w/ the aid of one or more machines produces and transmits public messgaes that are directed at a large heterogenous audience.
- what are the traditional features of mass communication?
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1. formal organizational structure )decisions made in groups)
2. many gatekeepers (the more complex the organization the more gatekeepers)
3. large operating expenses
4. competition for profits
5. highly competitive - the traditional mass communication is known as waht type of model?
- "push" model- the sender pushes info. to receiver
- the internet is known as what type of model?
- "pull" model... te receiver pulls only the informationthat he/she wants
- what is disintermediation?
- where access to a product or service is given directly to consumer, thus eliminating middle man (gatekeeper)
- what is a paradigm?
- a model or pattern that a person uses to analyze something (guides the way we think about the mass communication process)
- what is dysfunctions?
- harmful/negative conseuences due to the mass- communications & lack of interpersonal communications
- what are the 2 chracteristics of social utility and their function?
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1. conversational currency- using the media to provide a common ground for social conversation
2. parasocial relationships- the idea that viewers develop a kinship and friendship w/ media characters - what are the 3 forms of diversion and their funtion?
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1. stinulation- the idea of seeking relief from boredom
2. relaxation- escaping from the pressures of day- to - day existence. (negative overloads)
3. emotional release- releasing pent up emotion or energy (a.k.a catharsis) - critical/cultural approach is based on what...?
- marxism
- what is marxism? what is their belief?
- a way of looking at who controls everthing that we need to function.... beleive that the rich stay rich and the poor stay poor.
- around what year did marxism come out?
- 1930/ 40's
- Frankford school came from what... what was their purpose?
- came from marxism....looked at what values to look for in the media
- what is text? polysemic? ideology? hegemony?
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text- object of analysis
polysemic- the idea that different members of the audience will make different interpretations of the same text
ideology- a specific set of ideas or belief regarding social / political objects (commercials...belief that consumption is good)
hegemony- has to do w/ power relationships & dominance - what led to an oral cultural?
- language
- info. and knowledge grew slowly around what period.
- language
- writing required what 2 things?
- needed symbols and something to write on (surface)
- when it came to symbols...what two symbols could be used in the writing period?
- graphic symbols or alphabet
- what type of surfaces are mentioned when it comes to writing ?
- clay, papyrus, parchment, or modern day paper
- who created the printing press and in what year?
- johann gutenberg...in 1453
- what was a benefit of printing?
- helped spread religion...scientist could share research
- what technology was the first to use digital technology?
- telegraph
- what were the first technologies to use electricity?
- telephone and telegraph
- this was thought of as the annihilator of time and space
- telegraph
- this changed the perception of time and space....then lead to what concept
- telephone....lead to the concept of global village
- who is matthew brady?
- the first man to take pictures of the war
- when did motion pics emerge?
- during industrialization
- the "brownie concept was created in what year ...by whom?
- 1890...by george easton
- what was the benefit of of the "brownie"
- u could create family trees
- where did radio come from?
- pysisits (pyhics)
- radio was really beneficial for what war?
- WWI
- what is the 3rd largest time consumer?
- TV
- when did TV really come into play?
- during WWII
- What is digital technology?
- where info. could be stored in little pieces
- digital technology created what?...what is it?
- digital divide: who has the technology and who doesn't
- what was the first american war to be photogaphed?
- civil war
- what was the first device to to use the digital system to process information?
- computer
- radio was the first to do what?
- the first to bring live entertainment into the home
- what is technological determinism and global village?
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techno. determism- the belief that the technology shapes the way we think and drives historical change.
global village- the idea that u can be on one side of the world and still be able to communicate to someone else on the other side of world - what was signicant about the Payne Fund Studies?
- it marked the first the public had decided that the medium and motion pics. did something to society and needed examination
- what is selective retention?
- the brain retains certain info.
- what is cognitive dissonance?
- minimizing info.....ex) u are a smoker, but u cut down on the amount of info. that show anti- drug commercials. (talking ur self into something)
- what is agenda setting and who formed this theory?
- where the media sets the agenda. they tell us what to think about....McCombs
- who came up with the concept of a medium being hot or cold and what do they mean?
- marshall McCluhan....the concept is the cooler the medium the more info. u have to supply. (radio is a cool medium, while tv is a hot medium)
- what are the steps in the tuba model?
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1.(gatekeepers)source pushes out to sender
2. sender then decodes
3.then interprets
4. then encodes
5. then pushed to recevier
6. (2 step flow) feedback - who is the father of communications? what did he do?
- wilbert schramm... created the a model. (sender pushes messageover channel to receiver)