Principles of Design: Emphasis, Balance, Rhythm, Unity, Scale, and Proportion Em
Terms
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- Balance
- Positive and negative shapes distributed in space to create visual harmony
- Structural Balance
- Balance of any kind depending on axis
- Symmetrical Balance
- aka "Formal Balance" precise correspondence of elements on both sides
- Radial Balance
- Elements that are BALANCED around a CENTRAL POINT.
- What is Emphasis or Focal Point in a design?
- What we want the viewer to see. Stress of one feature
- Visual Emphasis
- Point at which VIEWERS eye is drawn
- Focal Point
- Point of EMPHASIS in a design
- Contrast
- Focal point where one element is different from the others
- Isolation
- Element is separated from all others
- Placement
- Elements point to ONE item
- Radial Placement
- Forms RADIATE from the focus
- Absence of Focal Point
- Design has no focal point;