Business Finance Chapter 17 vocab
Terms
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- The companys present market share
- factor
- method used to project sales
- factor method
- is the total number of people who might purchase the product
- market
- percent of the total market that purchases your product instead of a competitor's
- market share
- tabulates the answers to the questions and submits tables of results to you
- opinion research firm
- try the product and respond to questions
- opinion survey
- ask a group of people to try the product
- product test
- an estimate of the sales volume of a product during a specified period of time
- sales potential
- an estimate of the dollar volume or unit sales that might occur during a future time period
- sales projection
- manufacture a small number of the product for a selected group of people to try
- sample