Retailing 18
Terms
undefined, object
copy deck
- Atmosphere (Atmospherics
- Reflection of a store's physical characteristics that are used to develop an image and draw customers. The concept is also applicable to nonstore retailers
- Visual Merchandising
- Proactive, integrated approach to atmospherics taken by a retailer to create a certain "look," properly display products, stimulate shopping, and enhance the physical environment
- Storefront
- Total physical exterior of a store, including the marquee, entrances, windows, lighting, and construction materials.
- Marquee
- Sign used to display a store's name and/or logo.
- Dead Areas
- Awkward spaces where normal displays cannot be set up.
- Planogram
- Visual (graphical) representation of the space for selling, merchandise, personnel, and customers - as well as for product categories.
- Functional Product Groupings
- Categorize and display a store's merchandise by common end use.
- Market Segment Product Groupings
- together various items that appeal to a given target market.
- Storability Product Groupings
- Used for products that need special handling.
- Straight (Gridiron) Traffic Flow
- Presents displays and aisles in a rectangular or gridiron pattern.
- Curving (Free-Flowing) Traffic Flow
- Presents displays and aisles in a free-flowing pattern.
- Model Stock Approach
- Method of determining the amount of floor space necessary to carry and display a proper merchandise assortment.
- Sales-Productivity Ratio
- Method for assigning floor space on the basis of sales or profit per foot.
- Point-of-Purchase (POP) Display
- Interior display that provides shoppers with information, adds to store atmosphere, and serves a substantial promotional role.
- Assortment Display
- An open or closed display in which a retailer exhibits a wide range of merchandise
- Theme-Setting Display
- Interior display that depicts a product offering in a thematic manner and portrays a specific atmosphere or mood.
- Ensemble Display
- Interior display whereby a complete product bundle (ensemble) is presented rather than showing merchandise in separate categories.
- Rack Display
- -- Interior display that neatly hangs or presents products
- Case Display
- Interior display that exhibits heavier, bulkier items than racks hold.
- Cut Case
- Inexpensive display, in which merchandise is left in the original carton.
- Dump Bin
- Case display that houses piles of sale clothing, marked-down books, or other products
- Experiential Merchandising
- Tactic whose intent is to convert shopping from a passive activity into a more interactive one, by better engaging the customer.
- Solutions Selling
- Takes a customer-centered approach and presents "solutions" rather than "products." It goes a step beyond cross-merchandising.