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CMS EXAM 2

Terms

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What are the different types of communication apprehension?
As a trait, generalized context, audience based, situational
What are internal effects of communication apprehension? External effects?
rapid heart, queasyness, perspirations, shakiness, dry mouth
What are external effects of communication apprehension? External effects?
avoidance, withdrawl, disruption, overcommunication
What are the three theories of why people experience fear about communicating?
excessive activation (getting psyched), inappropriate cognitive processing (mental stress), inadequate communication skills
What are the differences between the treatment approaches used for managing communication apprehension?
systematic desensitization (relaxing and focusing on communicating)
General and specific purpose?
General is inform, persuade, or entertain. Specific is what to inform or persuade.
What are the five strategies for organizing a speech?
- Select and narrow topic
- Determine purpose
- Develop central idea
- Generate main ideas
- Gather supporting material
What is the difference between types of evidence?
soft evidence: opinion, analogies etc
hard evidence: fact and statistic
What is persuasion? What is the difference between an attitude, value, and belief?
changing attitude, value, belief or behaviour. predisposition, good or bad, true or false
What is cognitive dissonance? How do listeners cope with it?
making ppl uncomfortable with their current beliefs etc. They may discredit, reinterpret or seek new info, or stop listening or change.
What are the different criteria for evaluating web resources?
accountability, objectivity, date, usability, diversity
What is Maslow’s Hierarchy of Needs? What needs to be satisfied before we feel the need to be self-actualized?
Bottom to top: Physiological, Safety, Social, Self-esteem, Self-actualization (highest potential)
What are the different types of propositions?
Fact (true or false), Value (better or worse), Policy (procedural)
What are the different types of analogies? How do they differ from one another? How do we use them effectively?
literal or figurative
What are statistics? How do we use them effectively?
numbers: use a reliable source, accurate, understandable, rounded
What are ethos, pathos, and logos? What are tips for using each?
credibility, emotion, logic
What is the difference between initial, derived credibility, and terminal credibility?
before speech starts, during a speech (trustworthiness), final impression
What is a fallacy? What are the differences between the types of fallacies? How are they different from one another?
false reasoning or inapplicable evidence. causal: bad connection. Bandwagon: just bc ppl do it makes it right. either-or: oversimplified. hasty generalization: selfexlp. attack. red herring: irrelevant facts.
What are the types of impromptu speaking situations?
subjects, objects, quotations,
Monroes sequence:
intro, need, satisfaction, visualization, action

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