Political Communication Test 3 - Ch. 7
Terms
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- What % of Americans consider wives when deciding how to cast their vote for President?
- 54%
- How can the candidates wives help their husbands?
- By slightly differing from the candidate on controversial issues, by broadening the campaigns reach, by helping their husbands deal w/ the stresses of the campaign, and by creating a fuller pic of the candidate
- Laura Bush - what did the media portay her as?
- poised, attractive, supportive
- Was Heintz Kerry a strength to the Kerry campaign?
- No. Initially she was considered Kerry's greatest strength. In the end she was finally named the campaign's biggest liability.
- Heintz Kerry - what did the media portray her as?
- Eccentric, undisciplined, privledged, unscripted, outspoken.
- What do legitimacy studies analyze?
- how an organization demostrates to the public that it is acceptable and has their best intersets in mind
- What are Dowling and Pfeffer's 3 ways to be legitimate?
-
1. Adapt its output, goals, and methods of operation to conform to prevailiang definition of legitimacy
2. Attempt, thru comm, to alter the def of social legitimacy so that it conforms to the org's present practices, output, and values
3. attempt, thru comm, to become identified w/ symbols, values, or institutions which ahve a strong social base of legitimacy - To be granted media legitimacy candidate wives must do what?
- must repeatedly demonstrate how they live up to public expectations about 1st ladies
- Legitimacy rests not only with a potential 1st lady's performance on the campaign trail, but also with what?
- how that performance is evaluated and dissiminated by the reporters in attendance
- Who was the first first lady?
- Martha Washington
- What are 1st ladies expected to be?
- trusted confidante, key supporter, public figure, social hostess, and keeper of the white house.
- what do 1st ladies serve as a symbol of?
- american womanhood
- how have first ladies formalized thier roles?
- as activists and advisers and partners to the pres
- First ladies are expected to be what?
- traditional
- Is it appropriate for 1st ladies to work in the private sector?
- no
- Is it appropriate for 1st ladies to attend Cabinet meetings?
- no
- Why was Bush appearing uncompassionate?
- b/c of the war in Iraq
- How did Laura Bush help legitimize Bush?
- w/ the soccer moms that turned into security moms
- What did Kerry need to be viewed as?
- a trustworthy leader
- Who's rhetoric couoldn't fit w/ the frame's values?
- Heinz Kerry
- What first lady has the highest favorable opinion ratings of any other modern first lady except Barbara Bush?
- Laura Bush
- Are first ladies expected to subordinate their individuality and present themselves in a more traditional identity?
- yes
- How did Heinz Kerry alter what a satellite could do?
- used own perspectives and experiences to reflect on candidacy - received increasingly negative attention
- What was Heinz Kerry's main theme?
- growing up in a dictatership where she couldn't speek freely
- What comment did Heinz Kerry make about Laura Bush taht came under scrutiny?
- how laura bush never had a real job
- How was Heinz Kerry an unpredictable candidate wife?
- She was outspoken on everything
- Did Kerry defend his wife?
- Yes, he said Americans liked her outspokenness, she tells the truth
- What was the effect of Heinz Kerry's outspokenness on her husband's campaign?
- She weakened his masculinity and strength expected of presidents
- What was Laura Bush's personality like?
- Reserved
- Wives need to be careful to enhance and not ___________
- outshine
- whos values were unknown?
- Kerry
- Which candidate wife tied womans issues in with the campaign themes?
- Laura Bush