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Comm 304 (8-10)

Terms

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estimation
Through the use of inferential statistics, we can estimate the characteristics of a population based upon our sample
survey
we need to carefully explicate our concepts and generate valid, easily understood measures of each concept; hoosing an appropriate sample.
Response rate
reflects the percentage of those individuals selected for the sample who actually participate in the survey
Cohort studies
a particular age group is tracked over time
Panel Studies
contact the same individuals at each wave of the survey
Sampling error
deviation between the sample statistic and the population parameter
Confidence interval
represents the interval within which we are reasonably confident the parameter falls
Stratified sampling
researchers first divide the overall population into different subgroups, or strata; A random sample is then drawn from each group;
cross-sectional
Surveys that involve a single, one-time measure
Trend studies
ask the same questions multiple times, looking for patterns or trends in data; a new sample is selected for each wave of the survey
Requirements for random selection
all individuals in the population must have an equal chance of being selected; the selection of each individual must be independent
Statistic/Parameter
the equivalent numerical summary for the larger population from which the sample is drawn
interviews
involve having a trained individual ask questions and then record the responses
questionnaires
printed sets of questions that are filled out by the participants, can be completed quickly and by many individuals at once, without requiring a research team to pay a large number of interviewers
Longitudinal design
measures are made at multiple points in time
Cluster sampling
we first randomly select a sample from some broader variable, such as county or census district; we would then randomly select a narrower variable, such as street or community, and eventually we would randomly select individuals from within those narrow categories
sampling frame
a list of every member of the population
sample
a subset of some larger population
population
group of individuals about whom we wish to make conclusions
Deliberate sampling
researchers choose to focus on locations or contact methods likely to attract particular types of participants
external validity
he results from our particular sample will not effectively represent the larger population
Confidence level
When we decide just how sure we want to be that our estimate includes the population parameter
Margin of error
plus-minus value; will only apply to statistics describing the entire sample

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