Marketing Test
Terms
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- penetration price
- low pricing strategy to get a higher market share
- NASDAQ
- computerized trading system
- Bearish
- An opinion that expects a decline in price, either by the general market or by an underlying stock, or both
- Wholesaling
- buying a product and selling it to a retail business
- Psychological Pricing
- using price as a means of influencing a consumer's behaviour or perceptions, for example using high prices to reinforce a quality image, or selling at £2.99 instead of £3.00 to make the product appear much cheaper.
- S & P
- Organization that assigns independent rating opinions to help investors assess credit risk
- skimming
- high pricing strategy
- Expenses
- paying money for goods & services used in the operation of the business
- Return On Investment
- the term that shows the profitibility of a product
- Direct Channel
- Manufacturer -> Consumer
- Indirect Channel
- Manufacturer -> wholesaler -> retailer -> consumer
- leveraging
- Borrowing money for investment purposes.
- capital gain
- An increase in the value of an asset such as stocks, bonds, mutual funds and real estate between the time the asset was purchased and the time the asset was sold.
- Break Even Price
- Cost of Goods + Fixed Expenses + Variable Expenses
- Book Value
- The value for which an asset was acquired.
- Price
- amount of moeny that is the value of the product to the customers (break even price + profit margin)
- market share (odd pricing)
- percentage of a market that you own
- Manufacturing
- The process of making a raw material into a finished product; especially in large quantities
- Piggybacking
- transportation of products with trucks and railroads
- Net Profit
- Gross Profit - Expenses
- fishybacking
- transportation of products with trucks and ships
- Retailer
- someone who sells to the ultimate consumer
- Par Value
- An arbitrary or nominal value assigned to each share of stock. Stock must be sold for at least this value. Initial value of the stock
- Revenue
- total money coming into the business
- FOB Shipping Point
- seller pays the shipping until it gets to the shipping point (buyer owns the product while it's at transit)
- Round Lots
- the normal trading unit for stocks and bonds on a securities exchange or market. A common stock position of 100 shares (the basic unit of trading) or any multiple of 100 shares.
- Prospectus
- a document that provides potential investors with the information they need to make an informed investment decision
- blue chip stock
- stock of a high-quality, large and well-known company that has a long history of successful operation and, generally, a long period of uninterrupted dividend payments to stockholders.
- FOB destination point
- buyer pays the shipping until it gets to the destination point
- Gross Profit
- How much a company makes from buying and selling (Revenue - COGS)
- Bullish
- Describing an opinion or outlook in which one expects a rise in price, either by the general market or by an individual security
- Dividend
- a portion of a company's profit paid to common and preferred shareholders