Marketing Chapter 4-6
Study Cards for chapter 4-6
Terms
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- Cognitive dissonance
- Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.
- Internal Information Search
- The process of recalling past information stored in memory.
- Limited decision making
- The type decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category.
- External Information Search
- The process of recalling past information stored in memory.
- Evoked set (consideration set)
- A group of brands, resulting from an information search, from which a buyer can choose
- Involvement
- The amount of time and effort a buyer invest in the search, evaluation, and decision processes of consumer behavior.
- Consumer Behavior
- describes how consumers make purchase decisions and how they use and dispose of the goods or services.
- Routine response behavior
- The type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services; requires little search and decision time.
- Want
- Recognition of an unfulfilled need and a product that will satisfy it.
- Nonmarketing-controlled information source
- A product information source that is not associated with advertising or promotion.
- Stimulus
- Any unit of input affecting one or more of the five senses: sight, smell, taste, touch, hearing.
- Marketing-controlled information source
- A product information source that originates with marketers promoting the product.
- Consumer decisions-making process
- A five-step process used by consumers when buying goods or services
- Need Recognition
- Result of an imbalance between actual and desired states.