OSHS Business Ed. - Chapter 16 vocab
Terms
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- Pull Strategy
- Promotional strategy in which heavy advertising and sales promotion efforts are directed toward consumers so that they'll request the products from retailers.
- Sampling
- A promotional tool in which a company lets consumers have a small sample of a product for no charge.
- Types of Advertising
- Retail, Trade, Business-to-Business, institutional, Product, Advocacy, Comparison, Interactive, and Online.
- Public Relations (PR)
- The management function that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance.
- Podcasting
- A means of distributing audio and video programs via the internet that lets users subscribe to a number of files, also known as feeds, and then hear or view the material at the time they choose.
- Push Strategy
- Promotional strategy in which the producer uses advertising, personal selling, sales promotion, and all other promotional tools to convince wholesalers and retailers to stock and sell marchandise.
- Trial Close
- A step in the selling process that consists of a question or statement that moves the selling process toward the actual close.
- Blog
- An online diary (web log) that looks like a web page but is easier eo create and update by posting text, photos, or links to other sites.
- Advertising
- Paid, nopersonl communication through various media by organizations and individuals who are in some way idetified in the advertising message.
- Word-Of-Mouth Promotion
- A promotional tool that involves people telling other people about products they've purchased.
- Integrated Marketing Communication (IMC)
- A technique that combines all the promotional tools into one comprehensive, unified promotional strategy.
- Publicity
- Any information about an individual, product, or organization that's distributed to the public through the media and that's not paid for or controlled by the seller.
- Sales Promotion
- The promotional tool that stimulates consumer purchasing and dealer interests by means of short-term activities.
- Promotion
- An effort by marketers to inform people in the target market about products and to participate in an exchange.
- Promotion Mix
- The combination of promotional tools an orginization uses.
- Viral Marketing
- The term now used to describe everything from paying people to say positive things on the internet to setting up multilevel selling schemes whereby consumers get commissions for directing friends to specific websites.
- Infomercial
- A full-length TV program devoted exclusively to promoting goods or services.
- Personal Selling
- The face-to-face presentation and promotion of goods and services.
- Product Placement
- Putting products into shows and movies where they will be seen.