MKT
Terms
-
A.Brand markB.C.Maturity StageC.Brand preference5.
- B.Licensing
D.AdvocacyA. depth of product linethe stages a new product goes through in the marketplace: introduction, growth, maturity, and decline.Product Lifecycle
- Penetration strategy
- MKT development
- MKT penetration
- Product development
- PENETRATION STRATEGY
What is a A
The element of a brand that cannot be vocalized, such as MGM lion, the Buick symbol, or the Texaco star.
- Multiproduct branding
Toro makes
- Toro snowblower
- Toro mower
- Multibranding
P&G offers
-Dawn dish soap
-cereal
- Private branding strategy
Sears has:
-Kenmore
-Craftsman
- Mixed branding
Michelin makes:
-Michelin Tires
-Sears Tires
- What is Brand insistence?
- The stage where no alternatives will suffice.
- What is Brand Extension?
When new products in unrelated product categories that often carry the same brand name.
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