intro marketing
Terms
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- Green Marketing (objectives)
- i.Eliminate concept of waste ii.reinvent concept of a product iii.make prices effect true cost iv.environmentalism profitable
- JFK Consumer Bill of Rights
- Right to safety Right to be heard Right to be informed Right to choose
- Green Marketing
- development, pricing, promotion, distribution of products not harmful to the environment
- Social Responsibility
- Organizations obligation to maximize its positive impacts and minimize its negative impact in society
- Consumerism
- Effort of independent individuals and groups working to protect rights of consumer
- Ethical Issues (define)
- Identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that can be evaluated as right or wrong(ethical or unethical)
- Marketing and Ethics
- When marketings deviate from acceptable standarsd. The exchange process can breakdown resulting customer dissatisfaction, lack of trust and lawsuits
- Dimensions of Social Responsibility
- 1. Philanthropic 2. Ethical 3. Legal 4. Economic
- Cause-related marketing
- The practice of linking products to a particular social cause on an ongoing or short-term basis
- Factors of Ethical decision making process
- 1. Individual factors 2. Opportunity 3. Organizational relationships