Mass Comm Test 2
Terms
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copy deck
- sliding scale
- an arrangement between a motion picture exhibitor & a distributor that details how much box office revenue will be kept by the movie theatre
- digital video recorder- DVR
- a device, like TiVo, that records television content on a hard disc
- clock hour
- a radio format that specifies every element of the program
- HDTV
- a supersharp television system that delivers about twice the resolution of traditional TV
- payola
- bribes of gifts & money paid to DJs by record companies in order to gain favorable airplay for their releases
- rating
- the ratio of listeners to a particular radio station to all ppl in the market; the ratio of viewers of a particular TV program to the # of households in the market equipped with TV
- National Public Radio- NPR
- a noncommercial U.S. radio network
- network
- an organization composed of interconnecting broadcasting stations that cut costs by airing the same programs
- limited partnership
- a method of movie financing in which a # of investors put up a specified amount of money for a film
- persistence of vision
- the quality of the human eye that enables it to retain an image for a split second after the image has disappeared
- Public Broadcasting Act of 1967
- a congressional act that established the Public Broadcasting Service
- format
- consistent programming designed to appeal to a certain segment of the audience
- format wheel
- a visual aid that helps radio programmers plan what events happen during a given time period
- digital television-DTV
- television signals consisting of binary signals that enable improved picture quality
- e-book
- a digital version of a book, which can be read by using a computer or a special reader
- Portable People Meter
- a small device carried by an individual that automatically records radio & television exposure
- pilot testing
- a process that involves showing a sample audience an entire episode of a show & recording their reactions
- joint venture
- a method of movie financing in which several companies pool resources to finance films
- VHF
- the very high frequency band of the electromagnetic spectrum; channels 2-13 on the TV set
- nonduplication rule
- an FCC rule passed in 1965, stating that an AM-FM combo may not duplicate its AM content on its FM channel for more than 50% of the time
- subsidary rights
- sales to book clubs, foreign rights, paperback rights, & reprint permissions; the 2nd main source of income to a publisher (the money coming from book sales being the 1st main source & most important)
- rating
- the ratio of listeners to a particular radio station to all ppl in the market; the ratio of viewers of a particular TV program to the # of households in the market equipped with TV
- Communications Act of 1934
- an act of Congress creating the FCC
- Arbitron
- the professional research organization that measures radio audiences
- concept testing
- a type of feedback in which a 1-or-2 paragraph description for a new series is presented to a sample of viewers for their reactions
- UHF
- the ultra high frequency band of the electromagnetic spectrum; channels 14-69 on the TV set
- commercial television
- television programs broadcast by local stations whose income is derived from selling time on their facilities to advertisers
- Radio Act of 1927
- a congressional act establishing the Federal Radio Commission, a regulatory body that would issue broadcasting licenses & organize operating times & frequencies
- Telecommunications Act of 1996
- a major revision of U.S. communication laws that affected broadcasting, cable, & telephone industries
- share of the audience
- the ratio of listeners to a particular radio station to the total # of listeners in the market; the ratio of the # of households watching a particular TV program to the # of households watching TV at that time
- block booking
- a policy of major film studios that required theatre owners to show several of a studio's low-quality films before they could receive the same studio's top-quality films
- share of the audience
- the ratio of listeners to a particular radio station to the total # of listeners in the market; the ratio of the # of households watching a particular TV program to the # of households watching TV at that time
- voice tracking
- a technique in radio in which a DJ prerecords the voice portion of a shift that is later broadcast on several stations
- noncommercial television
- television programs broadcast by those stations whose income is derived from sources other than the sale of advertising time
- pickup
- a technique of financing a motion picture
- printing on demand
- 1 at a time printing of books that exist in a digital database
- independents
- radio or TV stations unaffiliated with any network
- Apple TV
- a device that streams video content from a computer to a TV set
- low-power television-LPTV
- a TV station that has a small coverage area
- Federal Communications Commission-FCC
- a regulatory agency, composed of 5 individuals appointed by the President, whose responsibilities include broadcast & wire regulation
- phi phenomenon
- the tendency of the human perceptual system to perceive continuous motion between 2 stationary points of light that blink on & off; the basis for the illusion of motion in motion pictures
- focus group
- a group of 10-15 ppl led by a moderator that discusses predetermined topics
- cycle
- in all-news radio, the amount of time that elapses before the program order is repeated
- pilot
- the 1st episode of a projected television series
- Variety
- the entertainment industry trade publication
- FM
- frequency modulation of radio waves
- AM
- amplitude modulation of radio waves
- Motion Picture Patents Company- MPPC
- an organization formed by the 9 leading film & film equipment manufacturers in 1908 for the purpose of controlling the motion picture industry
- time shifting
- recording programs & playing them back at times other than when they are aired
- pay-per-view- PPV
- a system that enables cable TV subscribers to pay a 1-time fee to view 1 specific program or movie
- Kinetoscope
- the 1st practical motion picture camera & viewing device, developed by William Dickson in 1889