Contemporary Communications Unit 1
Terms
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- Media
- Any form of communicating ideas or information to a large audience
- Stereotype
- a generalization about a group of people based opon one characteristics
- Target Audience
- the primary group of people that something, usually an advertising campaigh, is aimed at
- Sound Bite
- A brief portion of speech or inerview, usually lasting only a few seconds
- Bias
- Favoring one side over another
- Appeal
- The method used to draw the attention of consumers and/or to influence their feelings toward the product, service, or cause
- Demographic
- A characteristic or statistic about groups of people including age, race, religion, gender, location, etc.
- Manipulation
- The adjusting, altering, or changing of words, images, and sounds for a desired effect
- Genre
- Types of media that share the same features or conventions
- Media Literacy
- The ability to access, analyze, evaluate, and create all types of media