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FA.07_Media & Culture

For Final

Terms

undefined, object
copy deck
slander
spoken words
consequence
will AFFECT the readers
conflict
OPPOSING views
Gutenburg revolution
printing press (from a wine press)
News sheets
first written news accounts
coca-cola
cocaine
novelty
WAY OUT THERE
"Yellow" Journalism?
"the yellow kid" comic - pulitzer vs hearst
post & kelloggs
cure stomach ailments
1st mass media
books
quaker oats
william penn (fiber of american values)
Penny press
cheap paper to boost literacy rates (in 1820's)
happy talk
banter between local news reporters (illusion of intimacy)
small town pastoralism
favors small over large
prominence
influenial or powerful PEOPLE
Yellow Journalism is
overly dramatic stories and investigative journalism
widest censored book
huckleberry finn
Nellie Bly
investigative reporting - muckraking
acta diurna
earliest news sheet by Caesar- "daily events"
absolutist
truth at all times in all cases
responsible capitalism
businesses compete to increase prosperity for all
political papers in 1765
partisan papers - editorial pages
usefulness
TIPS on buying...
commercial papers in 1765
economic issues - business pages
pseudo-event
gaining coverage in the media- (if no news, no event)
"poison ivy" lee
realized there are lots of interpretations of facts
proximity
what is NEAR our own town
individualism
favors individual rights over group needs
subliminal advertising
50's - hidden messages
offset lithography
early 1900's- reduced color cost
deviance
away from the SOCIAL NORM (bad)
Muckraking
Teddy Roosevelt
New York Weekly Journal
Zenger arrested for libel
"diamond sutra"
oldest printed book (from 868 AD China)
illuminated manuscripts
middle ages, leather, inscribed with gems or gold
Edward Bernays
engineer of consent, all minds can be changed
1st precedent for libel and press freedom
1735
timeliness
what JUST happened
human interest
AMAZING incidents of ORDINARY people
press agents
1st PRs hired by businesses or politicians
postal act of 1879
low mail cost to boost literacy rates
libel
written words
publicity
messages spreading info in various media
most beautiful manuscript
irish Book of Kells
advertising
controlled publicity, costs money
public relations
hard to control - no money
1st and longest magazine appealing to women
"Lady's Friend"
Veronica Guerin
Irish journalist, 1st person direct stories, shot in car
sound bite
1980's, broadcast news report of interview on street
2 types of papers in 1765
political and commercial
ethnocentrism
most prominent- comparing other countries to the USA
Linotype
1880's- machines used a keyboard
CODEX
1st protomodern book by romans
situational
depends on a case-by-case basis
PT Barnum
most notorious agent of the 1880's
Exxon Valdez
1989 - alaskan oil spill, PR not fast enough

Deck Info

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