Mona marketing
Terms
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- The period from 1900 to 1950 saw the development of four schools of thought on marketing. What are these schols?
-
(1) The commodity school
(2) The functional school
(3) The institutional school
(4) The regional school - The .... school emphasised production.
- commodity
- The ... school focused on marketing ... from transportation to ...
-
functional
functions
selling - During the mid-1960's there was the increasing study of ... through economic psychology.
- behaviour.
- What subject studies consumer behaviour?
- economic psychology
- What are McCarthy's 4 P's?
-
Product
price
promotion
pacement (placement or distribution) - Traditionally 'prdoduct' has been called a 'good'. Now it is redifined and considered as what?
- as a collection of features and benefits taht provide customer satisfaction.
- Marketing and business operate together within environments. What are the two enviromental forces that operate in marketing.
- Micro enviormental forces and Macro enviormental forces.
- What are micro enviromental foces.
- These are the forces related to the micro environment, which is the organizational environment: employees of the organisation; trade unions; the local community; local governments; suppliers etc.
- What are macro enviromental forces?
- These are the overall enviromental issues that can affect industries and organizations: politics, pressure groups, terroism.