COMM1301 Final
Terms
undefined, object
copy deck
- Technology -enabled process by which messages are sent to large faraway audiences
- Mass Communication
- Media's focus on narrower audience segments
- Demassification
- An economic system with profit as the incentive for producing goods and services
- Capitalism
- Developed 1st movie camera
- William Dickson
- Invented the 1st telegraph
- Samuel Morse
- Inventor of TV
- Philo Farnsworth
- High capacity global telephone network that links computers
- Internet
- BBC
- British Broadcasting Corporation
- Allowed periodicals/books to be mailed at a penny a pound.
- 1879 Postal Act
- Created a government agency to license radio stations
- 1927 Federal Radio Act
- Derrogitory term for investigative reporting
- muckraking
- Personality Profile Reporting
- Talk to everyone to get the WHOLE story rather than one specific type of group
- CBS
- TV network
- ripple effect of the message going out and coming back "feedback loop"
- concentric circle model
- controlling the flow of information
- gatekeeper
- economic stuctures and control for mass media control
- marxism
- Philo Farnsworth
- Invented TV
- Samuel Morse
- Invented the telegraph
- Regulators
- "Parents music resource center"
- Apple creator
- Steve Jobs
- single company dominating production and distribution in a industry, either nationally or locally
- a monopoly
- an industry in which a few companies dominate production and distribution
- oligopoly
- Protecting the people from the government
- watchdog role of the press
- 1st news orientated magazine
- Time Magazine
- government are not going to control anything until more people have a radio
- scarcity model
- Mary Baker Eddy
- Started Christian science monitor
- Christian Science Monitor
- A national daily newspaper sponsored by Christian Science Church
- "The Sun"
- benjamin day-penny press
- Local paper distributed nationally with a new front page
- New York Times
- Wall Street Journal
- Centered in New York
- True National Paper-Distributed "for every state"
- USA Today
- Surveying radio ratings
- Arbitron
- FRC
- Federal Radio Commission
- FTC
- Federal Trade Commission
- CPM
- Cost per Thousand
- Barney Kilgore
- Newspaper section editor for wall street journal, did a stylistic change for the magazine
- Jeff Bezos
- Inventor of Amazon
- Gerald Levin
- CEO of Time Warner (Ice T's Cop killer)
- First Amendment
- James Madison
- watch media that is of your interests, values, and morals
- selective exposure
- low level employee floating an idea up to a head employee
- trial balloon
- duty to audience
- does not cause of death in an obituary or identifies a rape victim
- Moral Rules=Good Actions
- Deotological
- Teleological
- worried not with what they do but about the outcome. based on results
- duty to self
- self preservation might lead a journalist to report a story from a safe distance
- duty to employer
- reporting negative information on a parent company
- duty to profession
- ad agency blowing the whistle on other ad people
- John Peter Zenger
- 1733-started NY Journal
- organized first newsroom
- James Gordon Bennett
- Publick Occurrences
- Benjamin Day
- AOL/Not full internet
- Walled gardens
- Owner that used PR to keep his company going
- John D Rockefeller Jr.
- Ivy Lee
- 1st father of public relations
- Pew
- research
- ARPAnet
- military network that preceded internet
- Magazine publisher known for time, life, sports illustrated and others
- Henry Luce
- application to society of darwins "survival of the fittest" theory
- social darwinism
- led office of war information in world war 2
- Elmer Davis
- PR firms are hired to handle "what if scenarios"
- Contingency planning
- wayland ayer
- founded first ad agency
- audit bureau of circulations
- verifies circulation claims
- integrated marketing communication
- PR and advertising together
- a way to produce ads that further a PR concern
- institutional advertising
- Crisis management
- sub group of contingency planning
- number of people in a properly selected sample for results to provide 95% accuracy
- 384
- william caxton
-
printed 1st advertisement
- The press as a player in medieval power structures in addition to the three other estates
- fourth estate
- The court said someone might be justified taking action against someone using fighting words
- Fighting words doctrine
- People deceive themselves into believing they are involved when they are actually only informed.
- Narcoticizing dystfuction
- put information activation of 1 though that leads to other thoughts
- priming
- showing what you want to show.
- framing