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Comm105A Unit 14

Terms

undefined, object
copy deck
is a predisposition to respond for or against an object, person, or position.
Attitude
is a group of individuals gathered together to hear a speech.
Audience
is to analyze your audience in terms of its sociological and psychological characteristics and adapt your speech based on these findings.
Audience analysis
is the confidence in the existence or truth of something conviction.
Belief
is the fear or anxiety over communicating; may be “trait apprehension” (fear of communication generally, regardless of the specific situation) or “state apprehension” (fear that is specific to a given communication situation).
Communication Apprehension
; is, whether your speech is to be informative or persuasive.
General Purpose
is a speech that shows information to clarify, to enlighten, to correct misunderstandings, to demonstrate how something works
Informative Speech
is a theory that argues that you can reduce the outward signs of apprehension and the negative thinking that often creates anxiety through a few simple techniques.
Performance visualization
is applied (where relevant) the principles of persuasion, including selective exposure, audience participation, and magnitude of change.
Persuasive Speech
is for example an original research study reported in an academic journal, a corporation’s annual report, or an eyewitness report of an accident.
Primary Sources
is a more technologically sophisticated way of both selecting and limiting your topic.
Search Directory
is for example a summary of research appearing in a popular magazine, a television news report on a corporation’s earnings, or a report by someone who talked to someone who witnessed an accident.
Secondary Sources
is when a speech contains elements of information and persuasion.
Special Occasion Speech
is identifying more precisely what you aim to accomplish.
Specific Purpose
is a theory and technique for dealing with fears (such as communication apprehension) in which you gradually expose yourself to and develop a comfort level with the fear-causing stimulus.
Systematic Desensitization
, forbidden; culturally censored. Taboo language is language that is frowned on by “polite society.” Topics and specific words may be considered taboo – for example, death se, certain forms of illness, and various words denoting sexual activities an
Taboo
is the subject that the writer is writing or the speaker is speaking about.
Topic
is asking yourself a series of questions about your general subject.
Topoi
is the process of dividing your topic repeatedly into its constituent parts.
Tree Diagrams
is the perception of the worth or goodness (or worthlessness or badness) of some concept or idea.
Value

Deck Info

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