Comm105A Unit 14
Terms
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- is a predisposition to respond for or against an object, person, or position.
- Attitude
- is a group of individuals gathered together to hear a speech.
- Audience
- is to analyze your audience in terms of its sociological and psychological characteristics and adapt your speech based on these findings.
- Audience analysis
- is the confidence in the existence or truth of something conviction.
- Belief
- is the fear or anxiety over communicating; may be “trait apprehension†(fear of communication generally, regardless of the specific situation) or “state apprehension†(fear that is specific to a given communication situation).
- Communication Apprehension
- ; is, whether your speech is to be informative or persuasive.
- General Purpose
- is a speech that shows information to clarify, to enlighten, to correct misunderstandings, to demonstrate how something works
- Informative Speech
- is a theory that argues that you can reduce the outward signs of apprehension and the negative thinking that often creates anxiety through a few simple techniques.
- Performance visualization
- is applied (where relevant) the principles of persuasion, including selective exposure, audience participation, and magnitude of change.
- Persuasive Speech
- is for example an original research study reported in an academic journal, a corporation’s annual report, or an eyewitness report of an accident.
- Primary Sources
- is a more technologically sophisticated way of both selecting and limiting your topic.
- Search Directory
- is for example a summary of research appearing in a popular magazine, a television news report on a corporation’s earnings, or a report by someone who talked to someone who witnessed an accident.
- Secondary Sources
- is when a speech contains elements of information and persuasion.
- Special Occasion Speech
- is identifying more precisely what you aim to accomplish.
- Specific Purpose
- is a theory and technique for dealing with fears (such as communication apprehension) in which you gradually expose yourself to and develop a comfort level with the fear-causing stimulus.
- Systematic Desensitization
- , forbidden; culturally censored. Taboo language is language that is frowned on by “polite society.†Topics and specific words may be considered taboo – for example, death se, certain forms of illness, and various words denoting sexual activities an
- Taboo
- is the subject that the writer is writing or the speaker is speaking about.
- Topic
- is asking yourself a series of questions about your general subject.
- Topoi
- is the process of dividing your topic repeatedly into its constituent parts.
- Tree Diagrams
- is the perception of the worth or goodness (or worthlessness or badness) of some concept or idea.
- Value