Mass Comm Final 2
Terms
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- What was invented in the 1800's that combined elements of photography and eletricty?
- The cathode ray tube
- Who invented the scanning disk in 1880?
- Paul Nipkow
- What is the scanning disk?
- it is how tv still works today by transmitting a series of lines
- In 1919 what did vladimir Zworykin invent?
- The Iconoscope
- What what this thing zworykin invented?
- the first tv camera that could convert light rays into electric symbols
- What young man patented the image dissector in 1920?
- Teenager PHilo Farnsworth
- WAht was the image dissector?
- it was an elecrtic tv or signal. So that images could be sent long distances
- Who did he sell the patent to?
- RCA
- Who outlined the standards for TV in 1930?
- The national Television Systems Committee
- What did the FCC do in 1948
- They put a freeze on Tv licenses due to interference, lack of channels and color tv
- How long did this last?
- 4 years they gave no one a license
- There were two major problems with Tv in the late 40's and early 50's. What were they?
-
1. Co-channel interference
2. Not enough channels - What is co-channel interference?
- where there is not enough geographical distance between channels
- They also had another problem what was that?
- The question about color tv. They had the equiptment but there were technical problems.
- In 1952 the FCC ended the freeze. What did they do?
- They released the sixth order
- What did the sixth order do?
-
1. supplemented the 12 VHF channels with 70 UHF channels
2. Set aside 242 channels for educational use\
3. Created a national map - this decided how far apart the channels had to be to work
4. they solved the color tv problem - Who solved the color tv problem
- Zworkin worked for RCA and Westing house and was chosen after first rejected for CBS's color
- Where was all early tv filmed?
- it was live nad filmed out of new york city
- How often would the shows usually run for these early tv shows?
- only twice... once on the east coast and once on the west coast
- Were there re-runs of these first shows?
- no they were not taped
- What were the 5 kinds of early tv programming?
-
dramas
Westerns
News
Sitcoms
Comedy and variety shows
quiz shows - What were some examples of dramas?
-
Anthological dramas
Our Town
12 Angry Men - Did advertisers like dramas?
- No, because they depicted reality and they want you to think you can only be happy with material items that they can give you
- What did advertisers eventually do to get their way?
- They threatened the network by saying they wouldn't sponser anything unless they produced more ad friendly programming
- Westerns are a subgenre of what?
- dramas
- Were Westerns appealing to advertisders?
- yes
- Waht was the first western?
- Shianne
- What were the differences between westerns and dramas?
- Dramas studied personal motivation while dramas decided to have more violence by killing people etc
- What was a popluar Western show starring Matt Dillion?
- Gunsmoke
- What news show did NBC have in 1947?
- Meet the press
- What was the first network news that came about in the 50's?
- Huntly-Brinkly Report
- Where were they anchors?
- Huntly in NTC and Brinkley in DC
- What news show gained popularity because of the Vietnam War?
- CBS Evening News
- What are some examples of some early sitcoms?
-
Amos and Amos
Life with Luigi
Father knows best
Leave it to Beaver - Did these appeal to advertisers?
- yes, because it showed everything is better with more stuff
- Why were these sitcoms popular?
-
Because they proved social stability in post WWII America
Moms are at home cleaning all problems are solved in 30 mins - What was the most popular sitcom?
- I Love Lucy
- What did the Deezlou production company do?
-
They changed the mechanics of production.
they were taped in Hollywood in front of a live audience
they were independent and sold the show to abc
broke away from stereotypes - What are some examples of Comedy/Variety shows?
-
Saturday Night Live
Texico Star Theater
Tonite show - Where were quiz shows moved from?
- teh radio
- What are some examples of quiz shows?
-
CBS's 64,000 dollar question
NBC 21 - Who is Pat Weaver?
- becomes the president of NBC and was a former ad executive
- What did he do to the time length of programming?
- Changed shows from 15 to 30 minutes which created programs to long to sponser
- Because these shows were too long to sponsor what did they do?
- The advertising changed from sponsering to segementation
- What are some examples of the first lengthened shows?
-
The Today Show
The Tonight Show - What saves the studios in California?
- The tv business decided to have Hollywood as the center of thei production
- What still stayed in New York?
- The News
- what were the 3 major news networks?
-
NBC
abc
CBS
Pument - Where did abc come from?
- NBC, was the underdog and would always pay more attention to the demographics. They wanted it to appeal to young adults
- What was the Pument network?
- Only lasted 1946-55. Was not a full service network, they did not have an affilate ine very market