Ch16keytermsmks
Business Ed ch16 key terms
Terms
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- push strategy
- producer uses advertising personal selling sales promotion and all other promotional tools to convince wholesalrs and retailers to stock and sell merchandise
- personal selling
- face to face presentation and promotion of goods and services
- publicity
- information about an individual product or organization thats disributed to the public through the media and thats not paid for or controlled by the seller
- promotion mix
- combination of promotionl tools and and organization uses is its
- advertising
- paid nonpersonl communication through various media by organizations and individuals who re in some way idntified in the message
- sales promotion
- promotional tool that stimulates consumer purchasing and and dealer interests by means of short term activities
- prospect
- person who meets the criteria of qualifying
- integrated marketing promotion
- combines all promotional tools into one, comprehensive promotion strategy
- product placement
- paying to put products into tv shows nd movies where they will be seen
- infomercial
- full length tv program devoted exclusively to promoting goods or services
- public relations
- management function that evaluates public attitudes change policies and procedures in response to the public's request and executes a program of action and information to earn public understanding and accepteance
- viral marketing
- describes everything from paying people to say positive things on the internet to setting up multilevel selling schemes where consumers consumers get commissions from directing friends to specific websites
- promotion
- effort by marketers to infom nd remind peopele in the targt market about products, and to persuade them to participate in an exchange
- word-of-mouth promotion
- people tell other people about products they have purchased
- pull strategy
- heavy advertising and sales promotion efforts are directed toward consumers so that they will request the products from retailers
- sampling
- letting consumers have a small sample of the product for no charge
- podcasting
- distributing audio and video programs via the internet
- trial close
- question or statement that moves the selling process toward the actual close
- blog
- web log online diary that looks like a web page but is easier to create and update by posting text photos or links to other sites