POS301, Chapter 11
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- Content analysis may be applied to:
- any form of communication.
- Sampling and data analysis are generally more complex in content analysis bcause:
- the units of analysis techniques are not always clear.
- Which of the following sampling techniques is/are applicable in content analysis>
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a. simple random
b. systematic
c. stratified
d. purposive
ALL OF THE ABOVE - Professor Hague codes the number of times the work sex is used in commercials. She is examining:
- maifest content.
- Professor Spykse codes how frequently comedies protray sexual activity. He is examining:
- latent content.
- Which one of the following is not a strength of content analysis? Or are they all strengths?
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a. economy in time and money
b. flexibility and safety
c. allows study of processes over time.
d. unobtrusive
ALL ARE STRENGTHS - The most common unit of analysis involved in teh analysis of existing statistics is:
- Groups.
- Becausemost existing statistics are aggregated researchres must aviord the error of:
- drawing conclusions about individuals.
- The major disadvantages of analyzing existting data is:
- vaidity of measures.
- The two features of science used to handle problem of reliability in analysis of existing statistics are:
- replication and logical reasoning.
- One of the most valuable sources of existing statistics is:
- Statistical Abstract of the US.
- Professor Dealy performed his historical analysis of race relations over the last 100 years and is now at work developing a conceptual model composed of the essential characteristics of racism. He detailed the core features of racism in his attempt to cr
- Ideal type formation.
- The goal in historical analysis is to:
- focus on gneralized understanding of changes over time and among cultures.