PR
Terms
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- Only good goals______
- are ones that can be measured.
- Administrative budgeting
- budget dollars are assigned generally against the department's allocation for staff and expenses.
- Functional budgeting
- PR agencies responsible for revenue, Employees are required to turn in time sheets detailing hours worked.
- reputation elements are.....
- 1. "rational," products and performance...2. "emotional," behavioral factors.
- CEO
- makes the most money
- MBO and MBR share these 4 main points .........
- 1. specification of the organization's goals and performance 2. Conferences between the superior and subordinate to agree on achievable goals 3. agreement on objectives 4. Periodic reviews
- Action
- Communications phase, when the program is implemented.
- Defining the problem or opportunity is...
- researching current attitudes and opinions about the issue, product, candidate, or company in question and determining the essence of the problem
- The PR function must report to___ _________?
- top management
- Lately, increased feminization of PR is called ________
- "velvet ghetto"
- A key relationship on which the organization depends is _______
- Achieving results
- Women PR are still
- paid less
- Before organizing for PR work, practitioners must consider...
- objectives and strategies, planning and budgets, and research and evaluation.
- most difficult part of agency work is not attracting clients, but ________ them.
- retaining
- reputation management
- to help build, defend, and maintain an organization's reputation.
- For the PR function to be valuable to management....
- must remain independent, credible, and objective as an honest broker.
- James Grunig and Todd Hunt
- Professors that created the Boundary Role.
- PR today is...
- Much more planned, persuasive social managerial science. "Thinking on your feet."
- PR should be the ______ _________
- Corporate Conscience
- "Roger and Me"
- Michael Moore confronted GM CEO Roger Smith for closing plants in poverty-stricken areas.
- An organization's goal must define...
- What its PR goals will be
- internal agency
- perspective of inside looking out
- Boundary Role
- PR manages have one foot inside the organization and one outside.
- Strategies and tactics should profit from______
- pretesting
- Key for using MBO is to.......
- tie PR goals to the goals of the organization and then to manage progress toward achieving those goals.
- Warren Buffet
- CEO of Berkshire Hathaway company says, "We can afford to lose money----even alot of money. But we cannot afford to lose reputation---even a shred of reputation."
- Managing by objectives (MBO) and results (MBR) are to help.....
- quantify the value of PR in an organization
- Strategic planning
- essential plan for management
- Programming
- The formal planning stage, which addresses key constituent publics, strategies, tactics, and goals.
- Key to budgeting
- 1. estimating the extent of the resources, personnel and purchases, needing to accomplish each activity 2. estimating the cost and availability of those resources.
- female students outnumber males studying PR by _______
- 80%
- 4 steps to PR management process are...
- 1. Defining the problem or opportunity, 2. Programming, 3. Action, 4. Evaluation
- external agency
- perspective of outside looking in
- Evaluation
- final step of the PR management process. What worked, what didn't, and how to improve in the future.