Media Criticism Midterm
Terms
undefined, object
copy deck
- A tree/ The word "tree"
- Signified (meaning)/ Signifier (image, sound, word)
- Semiotics
- The study of signs and the meaning they produce
- Dominant-hegemonic
- Receive message unquestioningly
- Negotiated
- Negotiate an interpretation, partly agree with it
- Oppositional
- Disagree or reject/ignore message
- Interpellation
- We are hailed by media texts; summoned, "Hey, you!"; parallel experience
- Hegemony
- Dominant ideologies are presented as "common sense," controlled by a dominant group
- Polysemic
- Text deliberately speaks to audiences of different ideologies, a sign can carry multiple meanings (rainbow)
- Orientalism
- Edward Said, West looks at the Orient with power relations, codes of dominance
- Gaze
- Gendered; "men act and women appear"
- Hyperreal
- simulation of reality, understood to be simulation (Epcot countries) Signifier but no signified, we live more and more through hyperreal images
- Bricolage
- Making do with what is available (Axe bottle turned to art, punk kids using Doc Martens)
- Poaching
- People not in dominant culture take dominant media and make it their own (Slash - gays)
- Verisimilitude
- Appearing to represent "truth" and "reality"
- Modernity
- Time period of modernism, around time of Industrial Revolution, capitalism, urbanization, technological advancement, linear sense of progress
- Modernism
- Styles associated with modernity, question traditions of representational art; values linearity, form, the mechanical; privileges abstraction over realism (Picasso)
- Postmodern style
- Highly reflexive with mix of styles: reflexivity, discontinuity, pastiche, playful, combines styles, irony, intertextuality, parody; speaks to viewers as jaded consumers and makes fun of itself
- Late capitalism
- Oligarchy, multinational corporations, global commerce, exchange of services & information