Whitfield Seminar 10
Terms
undefined, object
copy deck
- latent syphilis
- stage of syphilis with no symptoms but the spirochetes damage internal organs
- scientific evidence appeal
- ad that includes the results of surveys and lab tests
- spirochete
- spiral shaped bacterium
- chronic fatigue syndrome
- condition where recurring tiredness makes it difficult to function
- humor appeal
- ad that has a catchy slogan, etc. to gain attention
- gonorrhea
- STD caused by bacteria, highly contagious
- muscular dystrophy
- genetic disease where muscles progressively deteriorate
- sex appeal
- ad that says you will be sexy if you use this product
- Pelvic Inflammatory Disease
- serious infection of the female reproductive organs
- brand loyalty appeal
- advertising campaign that tries to convince you that one brand is better than the rest
- pubic lice
- infestation of the pubic hair by lice that live off of human blood
- narcolepsy
- chronis, people are excessively sleepy even after a good night's rest
- false image appeal
- advertising that tries to convince you that you'll have a specific image if you purchase a certain product
- testimonial appeal
- ad using a spokesperson who names the benefits of the product
- sickle cell anemia
- inherited blood disease where red cells carry less oxygen
- bandwagon appeal
- ad that implies that everyone is doing it, so you should too
- syphilis
- STD caused by a spirochete bacteria
- jaundice
- yellowing of the skin and whites of the eyes
- acyclovir
- antiviral used to treat herpes
- primary syphilis
- 1st stage of syphilis
- Down's syndrome
- genetic disorder where a child is born with an extra chromosome in each cell
- secondary syphilis
- stage marked with a skin rash, begins 3-6 weeks after 1st chancre appears
- Parkinson's disease
- brain disorder that causes mucle tremors, stiffness, weakness
- serotonin
- chemical in the body that regulate primitive drives and emotions
- cerebral palsy
- disorder of the nervous system that interferes with muscle coordination
- multiple sclerosis
- disease where the protective cover of nerve fibers in the brain and spinal chord are destroyed
- trichomoniasis
- STD caused by a single-celled protozoan
- chancre
- painless, open sore where spirochetes entered the body
- Ectopic (tubal) pregnancy
- pregnancy where the fertilized egg implants itself in a Fallopian tube
- HSV-2
- herpes in the genitals
- cystic fibrosis
- large amounts of mucus are produced in the lungs, pancreas
- Chlamydia
- STD, caused by bacteria, produces inflammation of the reproductive organs
- suicide
- intentionally killing yourself
- hemophilia
- inherited condition where the blood doesn't clot normally
- Herpes Simplex Virus 1
- HSV-1, herpes at the mouth
- genital herpes
- STD caused by herpes simplex virus that produces cold sores around the genitals and mouth
- reward appeal
- ad that offers a free gift with purchase
- arthritis
- painful inflammation of the joints
- clinical depression
- long-lasting feelings of hopelessness, sadness
- genital warts
- STD caused by the Human Papilloma virus that causes warts in the genitals
- viral hepatitis
- viral infection of the liver
- epilepsy
- abnormal electrical activity in the brain causes a temporary loss of control of mind and body
- peptic ulcer
- open sore on esophagus, stomach, or small intestine lining
- migraine headache
- severe head pain caused by the dilation of blood vessels in the brain