Midterm for Type 3
Terms
undefined, object
copy deck
- different lenghts have specific uses that every designer must learn.
- Dashes
- Expresses strong grammatical breaks. An em dash is one em wide, the width of the point size of the typeface.
- Em dash
- connect numbers (1-10). An en is half the width of an em.
- En dash
- connect linked words of phases, they break the words at the ends of lines
- Hyphens
- inserted manually to break lines, only appear in the document if they are needed.
- Discretionary Hyphens
- is a glyph of 2 or more joined characters
- ligature
- riveres
- are formed when the white spaces between words seemingly line up and create.....
- hatches are known as dumb quotes, and should only be used to indicate inches and feet
- dumb quotes
- the wideth of a line of type, measure is expressed in picas
- measure
- basic typographical measurement 6 picas= 1 inch
- pica
-
12 points =
72 points = -
1 pica
1 inch - typography exists to honor
- CONTENT
- When designers discuss the color of a mass of text on the typeset page, they are directly referring to the color of ink
- FALSE
- Horizontal spacing is measured in ems. the em is a sliding measure. In 12 point type the em is 12 points wide.
- TRUE
- If text is ragged right, the word space can be fixed and unchanging. If the text if justified, the word spacing must be elastic.
- TRUE
-
satifactory character lenght for a single column page is set in a serif typeface at text size is 45-75
- ideal charcter length for a single column page set in a serif is 66 characters. For multi columns a better average is 40-50. - TRUE
- When setting very short lines Bringhurst recommends justifying the text
- FALSE (should be ragged right)
- add little or no space within strings of initials
- TRUE
- bringhurst highly recommends the following treatment called "dot leaders" for table of content pages. Helps the eye walk the width of the page
- FALSE
- Fredrick Goudy liked to say that a man who would letterspce LOWER CASE would steal sheep as well
- lower case
- In the main body of the text 11/13, intrusions (headings, subheads, block quoates, illustrations, to the tezt should equal some multiple of 13.
- TRUE
- Question about which paragraph is set correctly
- A- the one where the paragraph is NOT indented
- Avoid more than ____ consecutive hyphens
- 3
- Never begin a page with the last ____ of a multi-line paragraph.
- line
- Pages with more than two columns ofen look best when the columns set to varying depth.
- TRUE
- For abbreviations and scronyms in the midst of normal text use
- SPACED SMALL CAPS
- Ligatures are often used when unsightly collisions occur between letters
- TRUE
- Most italics are 5-10% narrower than thier roman counterparts- therefore more characters would fit per line. Most sloped romans are wider or wider than thier upright roman companions-theresore less characters will fit per line.
- TRUE
- bringhurst recommends that you change only one parameter at a time, for example, if your text is set at 11 pt roman and you are exploring ideas for heads you should being by trying the bold weight of the save typeface in the same text size
- TRUE
- are glyphs combined for phonetic rather than visual reasons. (other languages)
- dipthong
- also used in compound words where the two parts are equal. the dash can be "and" or "to" arab-israeli or portland to seattle race
- en dash *
- The most importand thing to remember is....
- BE CONSISTENT
- adjusting the spacing between letters
- kerning