BAD 303 2
Terms
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- Intranets
- connect peopole within a company
- Extranets
- connect company with its suppliers, distributors, and outside partners
- internet
- connects users around the world
- customization
- company custom designs the market offering for the customer
- customerization
- customer designs the market offering and the company makes it
- e-business
-
use of intranets, extranets, and internet to conduct a co's business
ex.Microsoft-virtually everything is exchanged over the internet - e-commerce
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buying and selling processes supported bye electronic means, primarily the internet
-more specific than e-buisiness - e-marketing
-
"e-selling side of e-commerce"
-co's efforts to communicate about, promote, and sell products and services over the internet
-ex. Amazon.com - Business to consumer (B2C)
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-online selling of goods and services to final customers
-internet provides e-marketers with a huge variety of people to market to - Business to Business (B2B)
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1)Open-trading exchanges-
Huge e-marketspaces in which buyers and sellers find each other online, share info, and complete transactions efficiently
2)Private Trading Networks
-B2B trading networks that link a particular seller with its own trading partners - Consumer to Consumer (C2C)
-
online exchanges of goods and info between final customers
ex. E-bay and amazon.com - Consumer to Business (C2B)
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1.online exchanges in which consumers search out sellers, learn about their offers, initiate purchase, sometimes driving transaction terms
2.most of the time is customer feedback - Reasons for dot.com failures
-
1)poor research or planning
2)relied on spin and hype instead of marketing strategies
3)spent too heavily on brand identities
4)devoted to much effort to acquire new customers instead of building loyalty and purchase frequency among customers - Reasons click and mortar co's are doing better than click only co's (5)
-
-trusted brand names and more resources
-large customer bases
-more knowledge and experience
-good relationships with suppliers
-can offer customers more options - How do you conduct e-marketing? (4)
-
-use e-mail
-create a marketing website
-place advertising or promotion online
-creating web communities - What are the 7 C's of effective web design?
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1)context-sights layout and design
2)content-text, pics, sound, and video the website contains
3)community-ways the site enables user-to-user communication
4)customization-site's ability to tailor itself to different users to allow users to personalize the site
5)communication-site enables site-to-user, user-to-site, or 2 way comm
6)connection-degree to which site is linked to other sites
7)Commerce-site's capability to enable commercial transactions - How many people us the interntet?
- 160 million
- What is the internet penetration percentage in the US
- 67%
- what are some legal and ethical issues of the internet?
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-online privacy
-online security
-internet fraud
-segmentation and discrimination
-access by vulnerable or unauthorized groups